How We Turn Customer Insights into Sustainable Advantages

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Our research illustrates that 75% of companies have only the basic customer insight tools and capabilities, and they underuse what little they have, Whereas the typical approach to capturing customer insights includes research disconnected from strategy, as well as analysis that attempts to answer a given question

 

we carefully integrate research into strategic decision making and inform the most critical executive-level questions. Moreover, instead of leveraging a massive volume of data from multiple sources, our customer insight experts, bring strong business acumen to every project—prioritise the data that will best solve the problems at hand.